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Plan B, the Bengaluru-based branding and communication specialist, has won the creative mandate for Nova IVI, a healthcare brand that offers infertility treatment.

The mandate includes communication across TV, print, radio and outdoor, as well as in-clinic communication. The launch campaign for Nova IVI will attempt to position the brand as 'the most trusted and respected name in ART'. The campaign is scheduled to begin early next month.

For the agency, the win follows a multi-agency pitch process. A similar pitch for a media agency has just been completed; the result is pending.

Talking about the new win, Anirudha Mukhedhar, founder and chief executive officer, Plan B, tells afaqs! that the upcoming ad campaign for Nova IVI will showcase "the brand's world-class pedigree and expertise while educating couples on ART or Assisted Reproductive Technology."

Plan B will focus on creating communication that will facilitate an open and trusting relationship between Nova IVI and its target audience. The agency shares that the upcoming campaign will address couples from SEC A and B, in the age group of 28-45 years.

For the record, Nova IVI is a joint venture between India's Nova Medical Centers, a short-stay surgery group and IVI Spain,Welcome to our michael kors outlet online shop! Here we sale Buy Michael Kors, bags, purses, wallets with very low price. Join us quickly! a group with interests in reproductive medicine, with 22 clinics spread across Europe and South America.

In India, Nova IVI is currently an 18 month old chain of six clinics spread across the country; the plan is to up this number to 30 over the next two years, afaqs! learns. Nova IVI had not appointed a full time communications partner until now. However, Ogilvy Bengaluru has worked on a TV commercial for the brand in the recent past.

Among Plan B's key accounts are names such as MTR Foods, Megamart, Manipal Media Network (a part of the Manipal Group) and Jubilant Industries. Besides mainstream advertising, the agency specialises in brand identity, packaging and private label and internal branding. Plan B's sister concern, Restore Solutions, offers retail design solutions.

A Kevin Nolan treble inspired West Ham to a 4-2 victory over Reading at Upton Park to seal a top half finish in the Premier League.

Andy Carroll charged down a poor Alex McCarthy clearance to set up Nolan’s opener and Ricardo Vaz Te fired in a low shot from the edge of the box to give the Hammers a two-goal lead at the break.

But Reading vastly improved and scored two in as many minutes when Gareth McCleary’s scored via a wicked deflection before the two half-time substitutes, Nick Blackman and Adam Le Fondre, combined with the latter tapping home.

The game then opened out as both teams sought a winner and it was the hosts who found it when Nolan beat the Reading offside trap to slot past McCarthy.

The West Ham captain then sealed his hat-trick late on when he headed home Modibo Maiga’s cross.

Upton Park had an end of season feel about it with both sets of supporters in good spirits. The Royals’ contingent had bought a fine set of inflatables as they looked to enjoy their final match in the Premier League until at least August 2014 and their side started brightly, creating the first opening.

Jobi McAnuff burst down the right and delivered a perfect cross onto the head of Pavel Pogrebnyak but the striker’s effort lacked power allowing Jaaskelainen to save down to his left.

It was to prove a costly miss for Reading as on the half hour the hosts took the lead.

McCarthy had plenty of options available to him when he received a back pass but his clearance cannoned against a lingering Carroll, the striker laying the ball off to Nolan who couldn’t miss with the goal gaping.

The keeper went some way to making amends for his mistake when he produced an outstanding save to tip Nolan’s header onto the underside of the bar as the Hammers started to dominate.

The inevitable second goal arrived shortly after when Mohamed Diame’s over hit cross found its way to Carroll and the striker grabbed his second assist when he knocked the ball back to Vaz Te who fired into the bottom corner.