With sectors such as automobile, construction, engineering and mining focussing more on the safety of their workforce, Liberty Shoes sees the demand for safety shoes gaining traction.
“We have developed safety shoes which are priced less than Rs 800 for a pair. Companies with have large temporary workforce want to procure shoes that are easy on their budget and also provide the necessary safety element,” Adesh Gupta, CEO, Liberty Shoes Ltd, said. The company said the price of its Fighter range has been set keeping such companies in mind.
The premium range, Warrior, is priced over Rs 1,000 a pair and is sold through the institutional channels (B2B sales). Liberty said its institutional business accounts for about 20 per cent of its total revenue of Rs 400 crore.
Asked whether the slowdown had affected demand for safety shoes, Gupta replied in the negative.
The company said it currently manufactured about 50,000 pairs a day at it facility in Uttarakhand. “We hope to take this to 60,000 pairs as soon as there is significant demand from defence, mining, petroleum and construction,” he said.
Asked if it still supplies to Walmart, Gupta said currently the company did not have a vendor agreement with the global retail major.Find impressively low prices on a wide selection of Michael Kors Tote Bags.
Liberty Shoes said it had sold over 31 lakh pairs in the first quarter itself, notching up sales revenue of Rs 105 crore.
Another player Bata also buys industrial safety footwear. Gupta claimed that the company had 20 per cent share in the organised safety footwear category. The niche footwear category has a large unorganised portfolio.
It is common in politics for the gloves to come off – but normally during bruising encounters in the Commons.
For the Deputy Prime Minister, it is the shoes and socks that come off.
Nick Clegg has taken a decidedly lax approach to office attire as the country sizzles in a summer heatwave and has started walking around his office barefoot.
The Lib Dem leader gave a glimpse into his working habits yesterday, while pointing out that he respects the ‘dignity’ of his ministerial staff by always wearing footwear for public events.If you look at the replica shoes you realize that they shall be great for your expections.
He told listeners on London’s LBC radio: ‘I was padding around in my office without my shoes on yesterday, but obviously in public events when I have to respect the dignity of the office I put my shoes back on.’
Mr Clegg, 46, said he also allows staff to cool off by wearing shorts – as long as they are ‘not in public facing jobs where they have to keep up appearances’.
Teo van den Broeke, of men’s magazine Esquire, said of Mr Clegg’s barefoot style: ‘I think it’s incredibly poor etiquette and sets too lax a tone.’
Broeke advised wearing thinner soles and more breathable shoes as a way to beat the heat, but never flip-flops.
Mr Clegg went on to divulge how his laid-back approach to work clothes also extending to staff being allowed to wear shorts.
“You’re buying them as fashion, and often to be taller … They can increase your height by four to five inches, but it’s not like wearing a five-inch heel. I think that’s why people like them so much,” she adds. Find a great selection of Michael Kors Satchel Bags 2013 New Arrival at hotmkbags!
The pitch, or steepness, of the shoe, is much less in a platform shoe because both the sole and heel are raised.
Noland says the technology of the platform shoe has evolved to make some of them more comfortable. Flexible platforms, for example, bend in the middle and are much easier to walk in. Others, particularly more expensive ones, are built on a rock sole that turns up a bit at the toe. “When you walk, your foot has the ability to roll in the platform, whereas a cheaper one is cut real square. That’s why you see girls walking like they have bricks under their feet.”
Still, most platforms, particularly the really high ones, aren’t built for walking.Discover the largest collection of gucci handbags for women. “Most fashion companies that do something like a platform are not that interested in comfort,” she says.
But the upside is that they look great,welcome to Michael Kors 2013,free Shipping available. Buy Now! Noland adds. “They definitely are an outfit-maker, if you want to create a ‘wow’ in your outfit, there’s some wonderful platforms that really do look good. Maybe just try walking in them before you wear them out.”
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- Jul 19 Fri 2013 10:53
Liberty eyes safety shoes
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