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Macy's Herald Square, universally recognized as a pre-eminent global shopping destination, will reinvent its majestic Main Floor as the dramatic centerpiece of an unprecedented four-year, $400 million renovation. The epic redesign will welcome the world's leading luxury brands Gucci,bike saddle Burberry and Longchamp to one of the most celebrated retail crossroads in the world – Broadway & 34th St. The world-famous flagship will create a spectacular stage for fashion's most iconic and internationally recognized brands with side-by-side, multi-level shops soaring three levels and spanning a city block - a first within a department store setting. Second only in scale to each brand's own flagship location, the new luxury shops by Gucci, Burberry and Longchamp will now have a new midtown address at the World's Largest Store opening Holiday 2012.

Said Terry J. Lundgren, Macy's Inc. chairman, president and chief executive officer,bicycle saddles “Macy's is embarking upon what may be the largest and most extensive renovation of a single store in the history of retail. With the historic remodel of Macy's Herald Square, we are proud to welcome the world's leading brands in luxury goods – Gucci, Burberry and Longchamp to our flagship for the first time. I don't recall any retailer announcing a $400 million renovation! Our goal is for Macy's Herald Square to be not just the largest store, but the most exciting, most innovative, and most technologically-advanced fashion destination in the world.”

He added, “As an icon of New York City attracting visitors from around the world,Bags made in China Macy's Herald Square is a unique stage for showcasing global brands to a worldwide audience of customers with a discerning sense of style. With more than 20 million visitors each year, these shops will become a ‘must see and shop' destination for luxury. I am especially excited that these luxury shops will officially open as part of our reinvented Main Floor when shoppers are looking for handbags, shoes and leather goods for the holiday season.”

The magnitude of the reinvent will significantly enhance the entire in-store experience, ensuring that the World's Largest Store continues as the preferred shopping destination worldwide. Macy's Herald Square will be transformed and refashioned for the future with bold architectural design and aesthetic elements coupled with technological enhancements that will elevate the luxury shopping experience for its customers. Following the extensive remodel of Macy's Main Floor, Mezzanine and Second Levels, the reconfigured floor plan will create a visually stunning retail environment with side-by-side shops spanning multiple floors that frame the main Broadway entrance.

Macy's Main Floor will expand into luxury offerings presenting the latest handbag collections from the world's most coveted brands – Gucci, Burberry and Longchamp. The luxury shop-in-shops will open into the World's Largest Shoe Floor on 2 creating a distinct, signature retail experience.

Each shop will be customized with the finest structural details that will transcend the shopping experience into a new level of entertainment. The scope of the redesign will bring sweeping staircases and elevators, enhancing the customer experience within each shop. The new luxury shops will encompass the best of each brand's store design and merchandise assortments as part of the first phase of Macy's four-year renovation.

With the evolution of the Broadway building, the landmark store's retail legacy as the pre-eminent showcase for apparel and accessories will be unparalleled with its unique presentation of prestige brands.

GUCCI

Gucci, the Italian luxury brand world-renowned for more than 90 years of incomparable luxury goods experience and craftsmanship, will open its first-ever shop within Macy's Herald Square in a custom three-level space. Joining Gucci's two other New York City landmark destinations on 5th Ave. and Madison Ave., the new shop will cater to the unique international clientele of the world-famous Herald Square. The new Gucci shop will offer a full range of exceptionally crafted accessories including handbags, small leather goods, women's and men's shoes, jewelry and watches.

BURBERRY

With over 156 years of heritage, innovation and craftsmanship, Burberry will open a three-level space. The 3,600 square foot store will feature large and small leather goods, as well as heritage rainwear.

Burberry, which is headquartered in London, was founded in 1856.600D polyester cooler bag It is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index.