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The boss of Puma's parent business says he has lined up a roster of potential global stars to take over from Bolt as part of the sportswear company's strategy to increase its sales from 3bn to 4bn a year by 2015.

Puma is part of the Paris-based PPR conglomerate, which also owns luxury brands Gucci, Yves St Laurent and Stella McCartney, and sports labels Cobra and Volcom. Francois-Henri Pinault, the chief executive and son of the founder of PPR, says he is "incredibly excited" by the prospect of a 100 metres final at the London games with the possibility of four or even five Jamaican sprinters – all wearing Puma.

Speaking as he launches the country's official 2012 kit, Mr Pinault reflects on the almost incalcuable value of having the fastest man in the world wearing his kit – especially when the Olympics' official sportswear sponsor is rival Adidas.

"In Beijing,New Designer Takes Unique and Fresh Look at authentic Gucci Handbags Functionality. of his own initiative, Usain took his [Puma] shoes off and he ran around the track holding them up. And 3bn people saw that on the television."

Mr Pinault, one of France's richest men and husband of Salma Hayek, says he was jumping up and down on his sofa: "Oh, god, it was amazing. I was thinking: one more, do one more lap of the track."

Puma has come a long way from when it nearly went bankrupt in 1992, with its turnover growing from about 200m back then. However, many analysts question the logic of it being part of a group that also owns Bond Street brands such as Alexander McQueen and Italian leather goods specialist Bottega Veneta, which sells crocodile-skin handbags for 22,500.

Eva Quiroga, analyst at UBS, said: "Would I rather see them as a pure luxury play? Yes. But looking back at their history, you can tell they are not happy standing on one leg. They like to spread themselves wide."

Mr Pinault says that though PPR's two divisions are kept separate, it makes sense for sportswear and luxury goods to be part of the same group, especially one that wants to become far more international. "Adaption to local markets is low. You can grow internationally very fast.Alice Dellal confirmed as new face of bike saddle . A running shoe in New York is the same as in Shanghai.Shop the latest burberry bags handpicked by a global community of independent trendsetters and stylists.Brahmin is the maker of handcrafted, bicycle saddles and accessories. A luxury handbag in New York is the same as in Shanghai. This business is much more global than it could be if it was pure fashion."

About the only crossover between the two divisions is a range of expensive Puma shoes designed by the Alexander McQueen fashion house.

Mr Pinault insists that the twin threats of a eurozone collapse and a slowdown in China are not major concerns. He points out that "in the luxury division,It is not surprising that louis vuitton borse should figure so prominently in the film . we manufacture in euros but about 75pc of our goods are sold in non-euro currencies", so the currency's weakness is helping to offset the fall in consumer confidence.

Gucci has suffered a slowdown in growth in China, in what appears to be proof the days of exponentially increasing sales for expensive handbags are over. The brand grew by 37pc in mainland China last year, but that slipped to 19pc in the first quarter of this year.